8 Essential Elements For A Killer Landing Page Create A Killer Landing Page

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8 Essential Elements For A Killer Landing Page

Your website tells your customers who you are, but your landing page is your online sales person. If made right, the landing page will be your money making a machine that effectively converts viewers into buyers.


Here are 8 Essential Elements For An Effective Landing Page:


1. Create A Killer Headline

There is always a killer statement that simply hooks your reader which eventually leads to conversions. The headline is the first and critical action of your landing page and here are tips to a great headline:


Consider the example above, we can see three elements included: a killer headline, subheadline, and value.


2. Power Persuasive Subheadline

If the headline gets the reader hooked, then the subheadline lure them in to STAY. Here are some ways to cook a powerful subheadline.


3. Picture Speaks Louder Than Words

It is a known fact that our brains processes images over 60,000 times faster than words. No wonder why Apple Marketing Team uses BIG and CLEAR images and it simply works. How many of you still have some apple ads still in your mind? Therefore, your pictures should be:


4. Section Logical Flow 

Start imagining that every reader has a limited attention span and time. How would you lead them to the goal? A good landing page is strategically designed and leads the reader through a process of thinking that is both logical and compelling. Below are some tips and steps that apply to most landing pages:


5. No Pain No Gain

Human beings are hardwired to be greatly influenced by pain. According to the theory of loss aversion, the pain of losing is twice more powerful than gain. And this greatly influences the decision-making process. A good landing page can cause the reader to think about their pain which will cause them to subconsciously seek relief from that pain.


Consider the example below as a great way of using pain to get the customer thinking and then immediately offering the antidote. This psychological tool increases conversion by up to 30%



6. Pleasure After Pain

Just as how we are greatly influenced by pain, we are also greatly influenced by pleasure. Pleasure is a great motivating element in an effective landing page that affects the decision-making process.


7. Trustworthy Testimonials

Testimonials send out powerful trust signals to your audience. Having real customers to be a spokesperson for your products and services goes a long way!


8. Contacting You

Are you a real legitimate company? How do you prove it? Most persuasive landing page has multiple methods of contacts such as a phone number, an address, an email address and contact form. Some good ones even have popups where a customer service rep or a sales agent will speak to you directly.

They go a long way to help strengthen trust in the company and reduce any friction in the conversion funnel.


There you go, 8 elements to a killer landing page! If you have any questions, give us a call at 03-74980077 or drop us a mail at [email protected]